International Creative Content Project Leader

Collaborate and work together with all other HQ marketing departments to create holistic global brand communication campaigns. Develop creative concepts for integrated advertising campaigns (offline and online). Implement content strategy aligned with short-term and long-term marketing targets. Lead the development and adaptation of a large spectrum of content fueling global plans as well as local needs. Supervise and coordinate other sources of content creation (photographers/designers/agencies) by bringing art direction and by reviewing and giving clear guidance for improvement to grant full brand consistency. Oversee video/photo shoots and asset post-production, including final check of all adaptations needed for each channel. Collaborate closely with the graphic design team on creating graphic elements and branding guidelines. Ensure that project management best practices are employed to deliver all international campaigns within strategy, budget and deadline. Spot and seize trends and communication opportunities. Anticipate issues and crisis and provide proactive, hands-on solutions.

The International Creative Content Project Leader supports the International Creative Content Manager in building and creating consistent and audience-targeted global brand communication campaigns. The role of this important position is to orchestrate the content creation and adaptation for Tissot on a global level. This involves developing and implementing mid-long term content strategies providing best in class assets to the different stakeholders according their needs.