Tecan Schweiz AG

Marketing Manager - Partnering Business

📍 8708 Männedorf

Role and responsibilities

Develop and execute strategic marketing plans for Cavro components and assigned focus areas. Design and lead integrated, multi-channel campaigns, including Account-Based Marketing (ABM) initiatives. Plan and execute product launch campaigns for the components division. Create and manage compelling multi-channel marketing content. Manage assigned marketing budgets and resources efficiently to ensure high-impact execution. Analyze campaign performance to identify insights and continuously improve results. Partner with regional commercial teams to align marketing and sales efforts. Lead, execute, and support local and global events related to the Partnering Business. Collaborate cross-functionally with LSB Marketing, Brand, Internal Communications, and global regional teams.

Team / description

Join our Partnering Business division and bring your passion and talent to work. We’re looking for people who bring their passion and talent to work. At Tecan we are driven to improve people’s lives and health. We do this by empowering our customers to scale healthcare innovation globally from life science to the clinic. We collaborate with our customers from early-stage innovation through project implementation and beyond. We deliver the products, services and solutions that make lab processes and medical procedures precise, reproducible and compliant. Our values - trust, highest standards and ambition - are the cornerstones of our business and provide the framework for Tecan's culture. We foster a positive and empowering environment where our rarest assets, our unique employees, can grow and bring their passion and talent to work.

Qualifications and Skills

  • University degree (BA or MA) in Marketing, Business Administration, or similar

  • Proven experience in international B2B marketing, ideally in life sciences or technology

  • Excellent English skills; German or other languages are a plus

  • Strong command of Microsoft 365 tools (Teams, Excel, PowerPoint, SharePoint)

  • Solid understanding of digital marketing channels (SEO, SEM, social media, email marketing)

  • Experience with CRM platforms (e.g., Salesforce, C4C) and marketing automation tools (e.g., HubSpot)

  • Strong communication and storytelling skills

  • Analytical mindset and interest in data-driven marketing

  • Cross-functional collaboration and teamwork

  • Adaptability and ability to manage change

  • Customer-centric mindset

  • Skilled in project and budget management

  • Creative thinker with a drive for continuous improvement and innovation