Consumer Neuroscience Director

Define and lead JTI’s new enterprise neuroscience strategy, shaping how attention, emotion, perception, cognitive load, and memory are understood and applied across the business. Lead and oversee a portfolio of neuroscience projects, including applied projects with immediate business relevance and fundamental projects that deepen category-specific understanding of perception, fulfilment, and behaviour. Lead the design, execution and application of neuroscience projects to proposition development, innovation and consumer experience design. Translate complex neuroscience outputs into clear, decision ready insights that directly influence portfolio choices, go or no-go decisions, and optimisation priorities. Establish and govern best-in-class standards for neuroscience application, ensuring methodological rigor, ethical use, and regulatory alignment. Build and scale internal capability, including tools, methods, and partnerships with external labs, vendors, and scientific partners. Act as the functional internal neuroscience subject matter expert, enabling teams to confidently use neuroscience to challenge assumptions and elevate decision quality in support of a shift towards less harmful adult consumer choices.

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. This newly established, forward-looking capability is designed to bring enhanced scientific depth and rigor into how new product and experience concepts are shaped, tested and implemented across JTI. It draws from and integrates multiple scientific disciplines, including neuroscience, behavioural, sensory perception and experience design sciences to build a coherent, science-led system that enables a robust and defensible understanding of product experience and consumer behaviour.

• 10–12+ years of relevant professional experience

• Postgraduate degree (PhD/MSc) in neuroscience, cognitive science, psychology or a related field

• Deep expertise (theoretical and applied) in neuroscience, cognitive neuroscience, cognitive psychology, experimental psychology, or a related discipline, with strong applied experience in industry or consultancy settings

• A proven ability to translate academic literature and complex scientific evidence into business shaping decisions, not just research outputs

• Experience integrating neuroscience with behavioural science, sensory perception science, and broader consumer technical insights to inform reduced risk innovation and commercial outcomes

• Strong stakeholder management skills, with the ability to influence across scientific, commercial, and innovation communities

• Familiarity with a broad neuroscience toolkit, including implicit and physiological measurement approaches such as EEG, eye tracking, and biometrics

• A high level of intellectual curiosity, combined with a pragmatic mindset focused on impact, decision quality, and scalability

• Previous experience in team leadership and establishing and delivering a strategic team vision