Marketing Acceleration & Excellence Associate Director

Lead the evolution of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. Define and implement a strategic roadmap to modernize marketing capabilities, processes, and talent across the marketing organization. Anticipate future skillsets and organizational needs, pilot emerging technologies in real-world use cases, and partner with global and regional brand teams to redesign workflows that maximize impact and scalability. Enable the shift to an autonomous marketing function that learns and adapts. Champion agile pilots with learn-measure-scale loops accelerating transformation across global and affiliates. Build marketing capability frameworks for AI fluency, upskilling, trust, ethics, and data stewardship. Work with OEC and privacy to ensure digital trust and ethical considerations in AI systems as required for pharma compliance. Establish data governance to manage marketing tools/processes supporting consistent yet flexible experiences. Report transformation KPIs through a global executive dashboard.

At Abbott, we help people live healthier, fuller lives — physically, emotionally, and socially. As a global healthcare leader with more than 107,000 employees across 160+ countries, we develop breakthrough technologies and solutions that support health at every stage of life. Within our Established Pharmaceuticals (Branded Generics) business, we provide trusted, high‑quality medicines to over 18 million patients every day, with a strong presence in high‑growth regions such as LATAM, APAC, India, and Emerging Markets. Our broad portfolio spans essential therapeutic areas including Women’s Health, Gastroenterology, Cardiometabolic, CNS & Pain, and Respiratory, addressing critical unmet medical needs worldwide. Abbott is a place where science, purpose, and people align — and where diverse perspectives and collaboration are key to delivering meaningful impact for patients.

• Master’s/MBA preferred, emphasis in life sciences, tech, or marketing

• ≥12 years large-matrix pharmaceutical/CXO environment (global + affiliate); ≥5 years leading digital/MarTech transformation

• Experience in emerging markets preferred; Pharma experience a plus but not required

• Experience in successfully applying insights and research to drive business decisions

• Technical skills: MarTech & analytics platforms (Salesforce, Veeva, Adobe), GenAI, data architecture (Synapse, Delta Lake); AI-human workflows

• AI proficiency, marketing automation, data privacy GDPR/HIPAA; Agile

• Winning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player

• Result-driven, like hands-on work, pragmatic

• Ability to influence cross functionally in a matrix organization

• Ability to demonstrate strategic and systematic anticipation and planning

• Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda / action plan and then work independently to achieve it

• Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results

• Strong communication and interpersonal skills

• Strong Analytical and diagnostic skills

• Ability to work in a fast-paced and changing environment

• Solid project management skills for multiple tasks / projects / priorities

• Business acumen

• Storytelling, experimentation mindset, measured risk-taking, gap analysis

• Fluency in English, another language desirable