SENIOR INTERNATIONAL PR MANAGER

Develop and execute PR campaigns that build awareness and credibility with key audiences. Shape and refine messaging that reflects brand voice and values. Oversee day-to-day work with local PR Managers to ensure aligned, high-quality execution. Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses. Coordinate press attendance at global and glocal press events. Manage media visits and spokesperson interview opportunities. Identify and manage potential reputational risks and contribute to respective communications planning and response. Partner with internal teams to identify and amplify compelling product and brand stories. Oversee PR budgets and external partner relationships, where applicable.