Segment Marketing Manager
📍 Nänikon
Rolle und Verantwortlichkeiten
Act as the segment expert for customers in quality control and R&D; laboratories in the Pharma and Biotech segment. Research and write value and campaign content on segment-specific topics, working closely with internal and external research sources to ensure accurate market and market segment profiles are maintained. Lead and support sales and marketing related projects in close collaboration with the Strategic Business Units (SBUs) and the Group. Lead LAB marketing training to educate the LAB Division on segment topics using the online training portal as well as online and face-to-face training. Work with teams across the LAB Division to provide industry expertise for marketing strategy, planning, campaigns, and marketing and sales material creation. Conduct continuous market monitoring and impact analysis of needs, trends, compliance, and other key influencers, and proactively recommend corrective action when appropriate. Support LAB projects for other strategic growth segments.
Team / Beschreibung
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries.
Qualifikationen und Fähigkeiten
Academic background in natural sciences, ideally at Bachelor’s or Master’s level, e.g. Pharma, Biotech, Chemistry, or related fields
Solid understanding of laboratory processes, applications, and instruments
Strong interest in marketing, combined with solid knowledge of marketing topics
Ideally several years of experience in B2B marketing within an international matrix organization
Ability to communicate complex concepts clearly in simple words and visuals
Ability to manage projects and tasks of high strategic importance in a proactive, structured and resilient manner
Fluency in English, written and spoken, minimum C1 level; German and other languages are an advantage