Marketing and Communication Manager - DE/ENG

Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari). You decide which national operations to amplify and which local activations to create. Media and investment management: You are the expert in the marketing mix. You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries. Performance tracking: You are KPI-driven. Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region). Knowledge sharing: You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time. Field presence: You are not just behind a desk. You regularly visit stores in your perimeter to understand local challenges and adapt your plans.

Since 1976, Decathlon has been on a mission: "Moving People through the Wonders of Sport." In Switzerland, we are a fast-growing team of 1,000 teammates across 51 stores. We believe in autonomy, vitality, and the power of local impact. To strengthen our presence in the Mittelland / German-speaking region, we are looking for a new Communication Leader.

• You have significant experience in managing 360° marketing campaigns. You are "legitimate" in the eyes of media agencies and registries. Digital media (Display, Meta) holds no secrets for you.

• You are used to working with smart budgets. You seek solutions, optimize investments, and focus on efficiency.

• Swiss-German and English are mandatory. You must be able to navigate the local culture and media landscape fluently. French is a strong plus for internal collaboration.

• You are curious, service-oriented, and possess the "vitality" to move projects forward autonomously.

• You are a practicing sportsperson.