Senior Associate – Marketing Technology Specialist

Define and own the marketing technology strategy and roadmap aligned with FY27 priorities Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform) Partner with IT to re-architect and optimise the marketing data foundation and data architecture Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities Enable scalable, high-quality marketing execution through automation, standardisation, and AI Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing Enable business-led marketing activation through self-service tools and scalable technology solutions Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners) Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)

At PwC Switzerland, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We're part of a tech-forward, people-empowered network and help clients build, accelerate and sustain momentum across audit, assurance, tax, legal, workforce, deals and consulting.

• 6–8+ years of experience in marketing technology, digital platforms, or marketing operations

• Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)

• Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation

• Experience working with cloud-based platforms and integrated tech stacks

• Excellent stakeholder management and communication skills

• Analytical mindset with a focus on scalability, efficiency and performance

• Ability to work in a fast-paced environment and drive change across teams

• Fluent in English, German is a strong advantage