Marketing Manager Diabetes Care

Develop marketing strategies using all elements of the marketing mix, including brand development, with the aim of further increasing sales. Lead and develop the local marketing team.

Define brand strategy for the Swiss market.

Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level, and communicate to the commercial organisation as appropriate.

Manage the A&P budget, including planning and actual performance, ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.

Liaise closely with sales management and the sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.

Ensure sales teams are well trained and able to execute strategies effectively.

Liaise closely with all functions, including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing.

Report and explain Marketing KPIs in monthly CDR meetings.

Lead insights generation and marketing planning.

Lead and develop the Swiss marketing team.

Manage events, including congresses, patient and HCP events in Switzerland, ensuring alignment with brand and marketing strategy.

Collect and report competitor intelligence; act as key contact for the EMEA competitive intelligence manager.

Ensure all activities comply with quality system requirements, Abbott policies and procedures, and industry standards.

This position works out of Abbott’s site in Baar in the Diabetes Care division. Division: ADC Diabetes Care. Job family: Product Management.

• Educated at university degree level or equivalent experience

• Fluent in German and English; at least basic French. Italian is a plus

• Minimum 10 years of experience in the medical technology market or pharmaceutical industry

• Med-tech or Pharma industry experience with proven know-how of product/portfolio management processes

• Experience in launching new products

• Experience in brand management via digital marketing (social media advertising or campaigns, influencers management)

• Experience working with MS Office as well as Veeva Enterprise

• Experience in digital selling (development of eDetailers as well as rep-triggered emails)

• Experience in KOL management / sales experience in the Healthcare/Pharmaceutical industry

• Marketing experience, including working with advertising/creative agencies

• E-commerce experience, ideally in the Diabetes Monitoring or Endocrinology field

• Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/regulatory aspects is a plus

• Ability to communicate a vision for a team and break it down into meaningful short-, mid- and long-term goals

• Proven track record in building high-performance teams